The rebranding of a well known coffee company revolved around the concept of fostering a robust work-life balance, embodying the perfect blend of productivity and relaxation. The new visual identity captures this ethos, with an illustration system that symbolizes harmony and equilibrium. Lever Coffee Roasters’ refreshed identity not only stands out on the shelves but also resonates with those seeking a mindful balance in their daily lives, making every coffee break a moment of rejuvenation.
For the Casa Moderna home and lifestyle expo, I created a design system that celebrates artistry and intention. Featuring hand-made block print illustrations and unique typography, the brand explores interior design as a set of imaginative, coordinated choices. Attendees are encouraged to see their homes as canvases for self-expression and innovation.
For Batch, a new housing complex situated on the site of the revitalized Balfour Bakery, I designed a twelve-page promotional brochure that effectively highlights its unique merits, rich history, and luxurious new interiors. This brand blends the historic charm of the original bakery with modern design elements.
For a tour company celebrating Berlin's street art and subcultures, I designed a website and visual identity that captures the city's unique history and bold spirit. The design features vibrant green graphic elements layered over historic photos of the Berlin Wall, symbolizing social dissonance and the defacing of the wall, which is credited with igniting the city's unrivaled street art scene.
In crafting the visual identity for Good Mood Foods, a new organic market in Boulder, Colorado, I aimed to embody the city's title as the happiest in the United States. From the cheerful logo design to the creation of posters and stickers, every element was crafted to reflect the store's commitment to wholesome living and sustainability, inviting customers to embrace a healthy, happy lifestyle with every visit.
In developing the podcast cover art for "Rising Voices," a platform dedicated to elevating underrepresented voices in mainstream media, I crafted a energetic and inclusive visual identity. Utilizing a bold color palette and collage, the design sets the tone for the podcast's meaningful message. This visual language extends across marketing materials, ensuring a cohesive and compelling brand presence that resonates with audiences seeking authentic narratives and meaningful dialogue.
